The origin of Sama is credited to Rumi, Sufi master and in whose name the Mevlevi Order was founded. The story of the creation of this unique form of dhikr tells that Rumi was walking through the town marketplace one day, when he heard the rhythmic hammering of the goldbeaters. It is believed that Rumi heard the dhikr, "la elaha ella'llah" in English, "There is no god but Allah (The God)", spoken by the apprentices beating the gold, and was so filled with happiness that he stretched out both of his arms and started spinning in a circle. With that, the practice of Sama and the dervishes of the Mevlevi Order were born.